Open Letter from JUSTIN LIN-FINISHING THE GAME

Letter from Justin Lin

Dear Friends, Colleagues and Supporters:

FINISHING THE GAME, our new independent film, has been an opportunity to revisit our indie roots and reunite with many in the BETTER LUCK TOMMOROW family. The challenges of making a no-budget film are harsh and demanding, but at the same time, it is filmmaking in its purest form. Clearly, passion on the part of the cast and crew made this film possible. Now we are hoping to share FINISHING THE GAME with you as it comes out in theaters and into your homes.

When BETTER LUCK TOMORROW was released, we showed Hollywood that we are a viable audience. In an industry governed by box office receipts, there is strength in numbers. The turnout for the film sent a clear message that we demand to see ourselves on screen as multi-dimensional characters. Five years later, we are asking for your support again. At this point, we need to demonstrate that BETTER LUCK TOMORROW was not a fluke; we are a vital consumer community that will no longer be ignored. However, out of respect for your time, energy and taste, we don't want you to come see the film simply because it¹s an "Asian American" project. Rather, we want you to connect to the work itself and let the film stand on its own. We welcome you to take a look at the FINISHING THE GAME trailer on our

website:http://www.youoffendmeyouoffendmyfamily.com

Among other things, it features a behind-the-scenes look at our journey from BLT to FTG that was made by film student Anson Ho.

We are happy to announce that IFC Films, our supportive partner, will be distributing FINISHING THE GAME. However, this "platform release" is merely an opportunity and, in certain ways, an uphill battle. The lifespan of a truly independent film is determined on a week-by-week basis. Every weekend could be its last.

Through making studio films, I have learned that "word of mouth" is the most important aspect of any film's release. A big budget movie could buy up every billboard and flood TV with commercials in order to generate audiences. An indie film does not have the budget or the platform to do that. But, the great equalizer is the viewer. Good or bad, every film is ultimately subject to "word of mouth." It's simple: if you like the film, tell your friends. And if they like it, they should do the same. FINISHING THE GAME will open in New York on October 5th at the IFC Center; October 19th in San Francisco and Berkeley; and October 26th in Los Angeles, San Diego, Costa Mesa and Minneapolis.

We are also excited to announce that on October 5th, aside from its traditional theatrical release, the film will simultaneously be available ON DEMAND in 42 million homes in the United States through every cable and satellite TV distributor. This is something we are extremely excited about because it could potentially bring more of us together and build a distribution model for future Asian American films.

By supporting projects with representation and elements that you want to see, you are sending a clear message to the decision makers in Hollywood. If we can get enough people to do the same, then we will truly have a voice. So please share this with your friends and family.

Thank you for your time.

Sincerely,
Justin Lin

Finishing the Game---opens this Friday, October 5, 2007 in NYC

Last night I saw Roger Fan again promoting Finishing the Game and this time Sung Kang (Fast and the Furious Tokyo Drift 2) was also on hand at Law Auditorium on Boston University. This movie promises to be a an awesome mockumentary (I saw trailers and was rolling on the floor laughing so hard!) **Sorry Roger for running out on you when you were answering my question on MC Hammer.

It was good to see Roger Fan again (at OCA and in BU with Parry Shen promoting Better Luck Tomorrow a few years back).

FINISHING THE GAME PREMIERS THIS FRIDAY!!!

(LETS GO WATCH IT TOGETHER!!!)

Opening OCTOBER 5TH in New York @ IFC Center and as a Testimonial to the Evolution of the Film Industry, will also be Available ON DEMAND via cable providers. Then a rolling opening schedule as follows:

October 19thSan Francisco, CA / Landmark Embarcadero Center Berkeley, CA / Landmark Shattuck

October 26th Los Angeles, CA / Landmark Nuart Theatre

San Diego, CA / Landmark Ken CinemaMinneapolis, MN / Lagoon Cinema

November 2nd Salt Lake City, UT / Broadway Centre Cinema

November 16th Philadelphia, PA / Landmark Ritz at the BourseDallas, TX / Landmark InwoodHouston, TX / Landmark GreenwayAustin, TX / Landmark DobieSeattle, WA / Landmark Varsity Theater

TO BE PART OF THE NEXT BIG WAVE:

Step One: Mark Your Calendars with Your Local Opening Date!!!

Step Two: FORWARD THIS TO YOUR FRIENDS!!! (and tell them about Step One to Five)

Step Three: Go Watch FINISHING THE GAME with Friends and Family!!!

Step Four: Program Your ON DEMAND to Order Finishing the Game and Watch it Again!!!

Step Five: Give Yourself a Pat on the Back for Being Part of Asian American History.